Ford unveils new European strategy with multi-energy vehicles and expanded commercial services

Ford announced a major product and service rollout in Europe, introducing five new multi-energy passenger vehicles and expanding its commercial vehicle lineup with connected services to boost productivity. The strategy, supported by the new Ready-Set-Ford global brand platform, aims to blend Ford's off-road heritage with modern technology to meet European customer needs. Ford Pro will evolve into a productivity partner for businesses, offering predictive maintenance and uptime services, while new vehicles like the Ranger Super Duty and Transit City electric van target specialized markets. Ford also calls for realistic regulatory frameworks to support a flexible transition to electric mobility in Europe.