Bilibili remains a strong buy despite 30% YTD drop, driven by user growth and content creators.

Bilibili's stock has declined about 30% year-to-date, but it remains a compelling international diversification option due to its strong user growth and expanding creator base. The company’s competitive advantage lies in its content ecosystem, with creators having over 1 million followers growing by more than 20% year-over-year. Although recent revenue weakness is linked to a slowdown in gaming, platform engagement and creator momentum continue to be robust, supporting a positive outlook. The analyst reiterates a buy rating, highlighting substantial upside potential amid broader market uncertainties.