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FitLife Brands partners with Joey Chestnut for wellness campaign promoting digestive health cleanses.

Others
09 Jun 2026
GlobeNewsWire
View Source
Bullish
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FitLife Brands has launched a new campaign called "Cleanse Like a Winner" in partnership with competitive eating champion Joey Chestnut. The campaign promotes Dr. Tobias Colon 14 Day Cleanse, combining Chestnut's disciplined mindset with wellness routines focused on digestive health. It aims to inspire consumers to maintain consistent health habits through engaging content on social media platforms. This collaboration highlights FitLife's strategy to connect wellness products with relatable personalities to boost consumer engagement.

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