First Citizens Bank to rebrand SVB and CIT divisions, expanding commercial banking services in 2026

First Citizens Bank announced it will rebrand its Silicon Valley Bank (SVB) and CIT Commercial Services divisions under new names by Q4 2026, aiming to better serve clients with expanded commercial banking capabilities. SVB will become First Citizens Innovation Banking and First Citizens Fund Banking, while CIT and the SVB Wine division will be rebranded as First Citizens Bank. The bank plans to enhance services in cryptocurrency, payments, and international banking, maintaining tailored client experiences with dedicated relationship managers. This rebranding reflects First Citizens' commitment to the innovation economy and private equity sectors following its acquisitions of SVB and CIT in recent years.