FIFA has partnered with Avalanche blockchain and Modex to launch a new ticketing system for the 2026 World Cup that combats scalping, bots, and fraud. The system uses two digital tokens: Right-to-Buy (RTB) for early ticket purchase priority and Right-to-Ticket (RTT) for converting RTBs into actual tickets. Over 100,000 RTBs have been distributed, with secondary trading exceeding $25 million. This blockchain approach helps FIFA control ticket resale markets, gain valuable fan data, and improve fan engagement without exposing users to blockchain complexities. The success of this system could set a precedent for future sports events.
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FIFA is using Avalanche's blockchain to pilot a new ticketing system for the 2026 World Cup aimed at reducing ticket fraud, scalping, and bot purchases. The system issues digital rights called Right-to-Buy (RTB) and Right-to-Ticket (RTT), allowing fa...
