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Fidelity leads major banks in Bitcoin service adoption with 71% score in new Strategy index.

Market News
13 Jul 2026
Bitcoin
View Source
Bullish
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Strategy's new Bitcoin Banking Adoption Index ranks 25 major global banks on their integration of bitcoin services, with an overall adoption score of 32%. Fidelity leads the pack with a 71% score, offering a wide range of bitcoin-related products including direct crypto trading, custody, and a spot bitcoin ETF. Following Fidelity are BNY Mellon (46%) and Goldman Sachs (45%), both expanding institutional digital-asset services. JPMorgan, Morgan Stanley, and Citigroup each scored 43%, but with different focuses like tokenization, regulated investment products, and digital payments. The index highlights uneven adoption across banks and does not measure customer usage or revenue, leaving room for future shifts as more bitcoin services launch.

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