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Home/News Feed/Hong Kong launches 'Summer Fun' with events, discounts, and exclusive offers to boost tourism this summer.
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Hong Kong launches 'Summer Fun' with events, discounts, and exclusive offers to boost tourism this summer.

Market News
16 Jun 2026
Hong Kong Tourism Board
View Source
Bullish
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Hong Kong Tourism Board has launched the "Hong Kong Summer Fun" campaign featuring a series of vibrant summer events including the 50th Sun Life Hong Kong International Dragon Boat Festival, Pixar Summer Fest, and a major football event with top European clubs. The campaign offers over HKD 20 million in discounts and rewards on attractions, transport, shopping, and dining from June 15 to August 31, encouraging tourists to explore the city with special packages and limited-time offers. This initiative aims to attract global visitors, enhance local spending, and showcase Hong Kong as Asia's premier event city during the summer season.

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