Etsy launches AI-powered conversational search on ChatGPT and its platform to boost sales.

Etsy has introduced a beta version of conversational AI search integrated with OpenAI's ChatGPT and its own platform to enhance marketplace sales. This new feature allows users to find and compare Etsy items through natural language prompts, making it easier to discover personalized gifts and products. Etsy aims to refine this tool based on user feedback and sees AI as a way to better connect buyers with sellers among millions of listings. The initiative is part of Etsy's broader strategy to leverage AI and agentic commerce channels with partners like OpenAI, Microsoft, and Google.