Etsy launches ChatGPT app beta to enhance AI-powered shopping and gather user insights.

Etsy has introduced a beta version of its app integrated with ChatGPT, allowing users to search for handcrafted items via conversational prompts. This tool not only helps shoppers find specific products but also provides Etsy with data on how and when customers use AI during their shopping journey. Despite a previous Instant Checkout feature with ChatGPT that did not generate significant sales, Etsy is using this new app to experiment and develop its own AI-driven shopping experience. The company aims to learn from real user interactions to improve future AI tools on its platform.