Etsy launches native app in ChatGPT for natural language shopping and gift discovery

Etsy has introduced a native app within ChatGPT that allows users to search its catalog of over 100 million listings using natural language prompts, such as asking for specific gift ideas. This new feature, currently in beta, aims to improve the shopping experience beyond traditional keyword searches by enabling conversational queries. It follows Etsy's earlier but less successful Instant Checkout integration with ChatGPT. Alongside this, Etsy is testing a conversational gift search on its own platform and continues to expand its AI tools for sellers and buyers. The launch coincides with Etsy's strong Q1 2026 earnings report, showing growth in revenue, active buyers, and sellers, as well as its strategic focus on its core marketplace after selling Depop to eBay.