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Etsy uses AI to boost buyer engagement, reversing a decline with new personalized shopping tools.

Company Fundamentals
29 Apr 2026
PYMNTS
View Source
Bullish
pluang ai news

Etsy is leveraging artificial intelligence to improve product discovery and personalize the shopping experience, leading to a sequential increase in active buyers for the first time in eight quarters. The company’s AI-driven models enhance search and recommendations, boosting mobile app sales by 11.2% year over year in Q1 2026. AI tools also streamline seller workflows and improve marketing efficiency, contributing to a 7.6% revenue growth and a return to profitability with $104.7 million net income. Etsy expects continued growth with AI-powered features and new integrations like an Etsy app in ChatGPT under development.

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