
Ethos Technologies has launched the first life insurance app on ChatGPT, allowing users to get personalized term life insurance estimates in under a minute without medical exams or phone calls. This integration taps into ChatGPT's 900 million weekly users, making life insurance more accessible and less intimidating by meeting consumers where they already seek answers. Users answer five simple questions to receive coverage options up to $3 million and can finalize their policy online, including a free will and trust service in most states. This move advances Ethos' mission to remove traditional barriers in life insurance through AI and digital technology.