Estée Lauder shares jump 10% after merger talks with Puig end

Estée Lauder's shares rose nearly 10% in premarket trading after the company announced it terminated merger talks with Spanish beauty group Puig. The decision allows Estée Lauder to focus on its "Beauty Reimagined" strategy, which aims to boost growth through premium product launches and supply chain improvements. Puig's shares dropped nearly 14% following the news. Analysts viewed the merger as a poor fit due to brand differences, and investors welcomed the termination as a positive move for Estée Lauder's independent recovery plans.