
DriveItAway Holdings and Free2move have introduced a shared fleet initiative allowing independent rental operators to access DriveItAway's subscription vehicles during idle times, increasing fleet capacity without upfront investment or risk. This program helps operators meet peak demand and reduce idle inventory by sharing vehicles across daily rentals and subscriptions, expanding fleet availability in key U.S. cities. The initiative aims to generate new revenue streams for operators and enhance utilization, with initial deployments targeting major markets like California, Florida, and Texas. The program debuts at the International Car Rental Show 2026, signaling a new model in flexible vehicle rental economics.