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Google integrates AI deeper into Search and launches new AI assistant Spark amid Gen Z skepticism

Market News
20 May 2026
Business Insider
View Source
Neutral
pluang ai news

At its annual developer conference, Google announced major AI upgrades to its core products, including making AI Mode the default in Search, marking the biggest update in over 25 years. Google also introduced Spark, a 24/7 AI assistant integrated across its apps, initially available to Google Ultra subscribers with a new $100 monthly tier. Despite growing AI adoption with billions of users, Google faces resistance from Gen Z, who show declining enthusiasm and skepticism toward AI, posing challenges for wider acceptance. Google must continue pushing AI to maintain its lead in the tech industry amid mixed public sentiment.

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