DoorDash launches AI tools to speed merchant onboarding and boost local commerce growth

DoorDash has introduced new AI-powered tools to help merchants onboard faster, manage video content, enhance photos, create branded websites, and automate marketing campaigns. These tools reduce manual data entry and improve customer engagement by allowing direct ordering from videos and automated marketing for events like Mother's Day. This move supports DoorDash's strategy to evolve from a food delivery app into a comprehensive local commerce platform, helping small businesses compete with larger rivals. The company aims to become the operating system for local commerce by integrating software and logistics solutions.