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NAD supports JJVC's 'MAX comfort. MAX clarity.' claim but urges changes to other ACUVUE Oasys Max lens claims.

Market News
20 Apr 2026
Bbb National Programs
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Bearish
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The National Advertising Division (NAD) reviewed Johnson & Johnson Vision Care's (JJVC) advertising claims for its ACUVUE Oasys Max 1-Day contact lenses after a challenge by competitor Alcon. NAD found JJVC had a reasonable basis for the claim "MAX comfort. MAX clarity." when compared to Oasys 1-Day lenses, but recommended discontinuing or modifying claims of superiority and "2X" satisfaction due to insufficient study support. JJVC agreed to comply with NAD's recommendations despite some disagreements. This decision impacts how JJVC markets its lenses and emphasizes the need for robust evidence in comparative advertising claims.

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