Disney's global advertising president Rita Ferro is leading efforts to boost revenue by leveraging major events like the Super Bowl, Oscars, and Grammys in 2027, alongside expanding Disney's ad tech platform and international business. Ferro's strategy integrates Disney's diverse portfolio, including streaming, sports, and entertainment, to offer advertisers a unified, tech-driven approach. This focus on live sports and advanced ad targeting reflects the industry's shift toward maximizing advertising amid streaming competition and changing viewer habits. Ferro also prioritizes international growth, aiming to scale Disney's ad-supported streaming services globally.
Disney submitted renewal applications for eight broadcast station licenses early, protesting the FCC's order as unlawful and unconstitutional. The FCC launched this early review due to concerns about Disney's diversity, equity, and inclusion efforts,...
Royal Philips and The Walt Disney Company have partnered to incorporate Disney stories and characters into Philips Ambient Experience for MRI in 87 countries. This immersive environment aims to reduce anxiety and stress for children undergoing MRI sc...
