Disney characters integrated into Philips MRI tech to ease children's anxiety during scans worldwide

Royal Philips and The Walt Disney Company have partnered to incorporate Disney stories and characters into Philips Ambient Experience for MRI in 87 countries. This immersive environment aims to reduce anxiety and stress for children undergoing MRI scans, improving patient comfort and scan success rates. Studies show a 43% reduction in pediatric stress and a 63% drop in scan interruptions with this approach. The collaboration supports better care efficiency and enhances the MRI experience for young patients globally.