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India's social commerce market to reach $114.42B in 2026, driven by creator-led shopping and WhatsApp buying.

Market News
22 May 2026
Researchandmarkets.Com
View Source
Bullish
pluang ai news

India's social commerce market is projected to grow at a 10% annual rate, reaching $114.42 billion by 2026 and $164.7 billion by 2031. Growth is fueled by creator-led discovery, messaging-based buying via WhatsApp, and affordable models like Meesho. Key players include Meesho, Flipkart, and Amazon, with platforms like YouTube enhancing video commerce. Trust, compliance, and affordability remain critical as the market evolves with integrated shopping experiences and regulatory oversight.

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