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Spotify shares fall despite strong earnings; $900 target by 2028 demands major growth and AI success

Analyst Insights
23 Jun 2026
24/7 Wall Street
View Source
Neutral
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Spotify's shares have dropped over 20% this year despite record free cash flow and consistent earnings beats. The main issue is weak forward guidance, especially in subscriber and ad revenue growth, causing investor caution. Wall Street remains bullish with an average price target of $599, while a $900 target by 2028 would require nearly doubling the stock price and significant multiple expansion driven by AI features and ad revenue growth. Risks include further guidance misses and a costly ongoing lawsuit. Spotify's strong earnings growth and AI integration offer potential, but execution is key to reaching the ambitious price target.

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