DICK'S Sporting Goods and adidas launch World Cup 2026 campaign featuring top athletes and fan activations.

DICK'S Sporting Goods and adidas have launched a new campaign called 'Where It All Kicks Off' to celebrate the FIFA World Cup 2026 in the U.S. The campaign features famous athletes like Lionel Messi and Trinity Rodman, highlighting soccer culture and promoting adidas gear available at DICK'S stores. It includes immersive advertising, in-store events, and a youth soccer funding initiative with DonorsChoose to support underfunded schools. This partnership aims to engage fans nationwide and inspire the next generation of athletes as the World Cup begins.