Diageo has increased promotional activities for its major US spirits brands amid declining sales volumes, according to Deutsche Bank. The share of US sales sold on promotion rose significantly year-on-year, with Casamigos tequila and Captain Morgan seeing the largest increases. Despite these efforts, volumes for brands like Captain Morgan, Casamigos, Crown Royal, and Smirnoff continued to fall. Deutsche Bank maintains a 'buy' rating on Diageo, with a target price above the current market level, reflecting confidence in the company's long-term prospects despite short-term challenges.
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