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Citi favors Diageo, BAT, and brewers ahead of FIFA World Cup boost

Market News
28 May 2026
Proactive Investors
View Source
Bullish
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Citi highlights Diageo and British American Tobacco as top consumer stock picks ahead of the FIFA World Cup starting in June. The bank expects brewers and pub operators to benefit from improved trading conditions and increased beer consumption during the tournament. Diageo is noted for its strategic recovery under CEO Dave Lewis, with a key strategy update due in August. Citi also favors Carlsberg and AB InBev among beer stocks, anticipating earnings momentum and sector rerating in the coming months.

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