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Deutsche Bank cuts Vistry target by 38% due to margin pressure from discounting and rising costs

Analyst Insights
14 May 2026
Proactive Investors
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Bearish
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Deutsche Bank lowered its target price for Vistry Group PLC to 370p from 600p after the housebuilder indicated that aggressive discounting to boost sales would hurt profit margins. Despite a 30% increase in sales rates, higher discounting and rising build costs are expected to reduce profits. Deutsche Bank also cut its profit forecasts for 2026-2028 by about 20% and reduced the valuation multiple due to economic uncertainty and sector-wide de-rating. The stock trades below the new target, with a hold rating until market conditions improve and earnings stabilize.

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