Depend and Coach Prime urge men to get annual physicals during Men's Health Month.

Depend, the leading absorbent underwear brand, partners with Deion "Coach Prime" Sanders to promote men's health awareness during Men's Health Month. They launched "Depend Wake Up Calls," a campaign encouraging men to schedule regular checkups and screenings, featuring motivational video messages from Coach Prime. The campaign also highlights Coach Prime's personal bladder cancer journey and the new Depend Real Fit packaging with his image, aiming to reduce stigma around bladder leaks and empower men to manage their health proactively.