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Iconic Macy’s Herald Square shopping bag billboard to be removed and modernized this weekend

Market News
05 Jun 2026
New York Post
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The famous Macy’s shopping bag billboard at Herald Square, New York, which has stood for over 60 years, is set to be demolished and removed this weekend. The billboard, owned by Kaufman Realty and leased to Sunglass Hut, will be replaced with a modernized version as part of broader updates. Macy’s confirmed the removal but did not specify what will replace it, only stating that refreshed branding reflecting the future of the flagship store will be announced soon. The change comes amid evolving neighborhood dynamics and a past legal dispute between Macy’s and Kaufman over leasing rights to the billboard space, which appears to have been settled.

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