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DeepIntent integrates OptimizeRx’s EHR network to enhance healthcare advertising with programmatic buying.

Market News
21 May 2026
GlobeNewsWire
View Source
Bullish
pluang ai news

DeepIntent, a leading healthcare demand-side platform (DSP), has integrated OptimizeRx’s proprietary electronic health record (EHR) network into its advertising platform. This partnership allows life sciences marketers to activate advertising directly within healthcare provider workflows using programmatic tools, improving targeted reach at clinical decision points. The collaboration addresses growing demand for privacy-safe, measurable advertising in healthcare and is expected to launch on DeepIntent’s platform in Q3 2026. This move expands programmatic access to clinically aligned point of care media, enhancing marketing effectiveness for pharmaceutical brands.

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