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Deckers Outdoor upgraded to soft 'buy' as HOKA and UGG boost growth despite margin pressures.

Analyst Insights
22 May 2026
Seeking Alpha
View Source
Bullish
pluang ai news

Deckers Outdoor has been upgraded to a soft 'buy' rating due to improved growth prospects and valuation compared to peers. The company's HOKA and UGG brands are driving strong revenue growth, with HOKA expected to grow in the low double digits and open 20–25 new stores annually. Although inflation and rising material costs pressured margins in Q4, management projects earnings per share of $7.30–$7.45 and revenue of $5.86–$5.91 billion for fiscal year 2027. Deckers maintains a debt-free balance sheet and $1.91 billion in cash, supporting ongoing investments and strategic flexibility.

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