CrownTV installs nine Samsung 4K displays for Victoria’s Secret flagship NYC store experience

CrownTV, a digital signage provider, installed nine Samsung 4K commercial displays at Victoria’s Secret’s flagship store on Fifth Avenue, New York City, enhancing the immersive "The Tour ’23" in-store campaign. The mix of 98-inch and 85-inch screens displays vibrant campaign visuals alongside fashion pieces and a champagne bar, creating a seamless blend of digital and physical retail elements. This installation aims to boost brand awareness and customer engagement, reflecting a growing trend in experiential retail. CrownTV managed the entire project from hardware sourcing to content management, offering flexible playback options.