Crocs raises 2026 outlook after Q1 revenue hits $921M with strong direct-to-consumer growth

Crocs, Inc. reported first quarter 2026 revenues of $921 million, slightly down 1.7% year-over-year, but with a 12.1% increase in direct-to-consumer sales driven by both Crocs and HEYDUDE brands. Despite a decline in wholesale revenue, the company raised its full-year revenue and earnings guidance, citing strong consumer demand and innovation. Crocs expects modest revenue growth for the full year and improved operating margins, supported by ongoing cost reduction initiatives and brand diversification. The company also repurchased shares and remains confident in its long-term business health.