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Qualcomm's CMO says AI's real value is in human-AI collaboration, not AI alone.

Market News
30 Jun 2026
Business Insider
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Don McGuire, Qualcomm's Chief Marketing Officer, shared insights at the 2026 Cannes Lions Festival, emphasizing that the future of artificial intelligence in business lies in the collaboration between humans and AI. He noted that the conversation around AI has matured to a realistic level, focusing on how AI can augment human capabilities rather than replace them. This perspective highlights a shift in how companies might integrate AI technologies, aiming for synergy rather than substitution. The approach could influence marketing strategies and enterprise AI adoption going forward.

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