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Citi raises eBay price target to $127, citing strong growth in niche categories and solid Q1 results.

Analyst Insights
13 May 2026
24/7 Wall Street
View Source
Bullish
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Citi analyst Ronald Josey raised eBay's price target from $114 to $127, maintaining a Buy rating due to improved operational execution and momentum in key growth categories like collectibles, refurbished electronics, and luxury goods. eBay's strong Q4 2025 results, including a 15% revenue increase and growth in active buyers, support this optimism. The upcoming $1.2 billion acquisition of Depop adds fashion resale exposure, reinforcing eBay's strategic pivot. Investors are advised to consider steady growth, dividends, and buybacks while monitoring competition and insider selling.

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