Citi raises Coca-Cola price target to $91, citing 2026 World Cup marketing boost and steady growth.

Citi increased its price target for Coca-Cola shares from $90 to $91, maintaining a Buy rating due to the upcoming 2026 FIFA World Cup, where Coca-Cola is an official partner. The World Cup is expected to drive volume growth through a large marketing campaign and increased consumption at events. Coca-Cola's recent strong earnings and steady dividend growth support this positive outlook. Investors see this as a defensive stock with growth potential ahead of the World Cup catalyst.