Choice Hotels launches new AI tech to boost franchise revenue and efficiency

Choice Hotels International introduced new AI-powered tools including Business Direct, EasyBid, CHARLIE, and RAISE to help franchise owners increase revenue and improve operational efficiency. These innovations, alongside partnerships with AWS and Salesforce using AgentCore and AgentForce, aim to prepare the company for future travel trends and booking methods. This move strengthens Choice Hotels' position as a leader in hospitality technology and innovation. The new solutions are designed to help franchisees better capture demand and streamline operations in an evolving travel market.