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Chips Ahoy launches Mystery Cookie with a $25,000 prize for fans guessing the flavor by Halloween.

Others
30 Jul 2026
PRNewsWire
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Bullish
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Chips Ahoy has introduced a limited-edition Mystery Cookie available first on TikTok Shop and later in stores nationwide. Fans are invited to guess the secret flavor by submitting their guesses via QR code or website for a chance to win a $25,000 grand prize. The brand will reveal the cookie flavor on Halloween, creating an interactive marketing campaign that blends snacking with digital engagement. This initiative aims to connect with Gen Z consumers by combining gaming culture and snack enjoyment.

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