Chipotle launches 2026 Summer of Extras with rewards, local leaderboards, and shareable stats to boost loyalty.

Chipotle Mexican Grill has announced the return of its "Summer of Extras" loyalty program for 2026, running from June 1 to August 31. The program offers members simplified monthly streak challenges to earn free entrees, local leaderboards to compete with fans at their favorite restaurants, and shareable stats to showcase progress. Building on a successful 2025 campaign, this year's program includes extra points, badges, side quests, and exclusive weekly offers to deepen customer engagement and reward frequent visits. With nearly 23 million active members, Chipotle aims to turn routine visits into a fun, competitive experience that drives sales and strengthens brand loyalty.