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Chipotle launches '53 Years. 53 Real Ingredients.' campaign with free burritos tied to basketball finals

Market News
03 Jun 2026
PRNewsWire
View Source
Bullish
pluang ai news

Chipotle Mexican Grill has launched a new campaign called "53 Years. 53 Real Ingredients." celebrating the 53-year basketball connection between New York and San Antonio during the men's professional basketball championship series. The campaign features limited-time high-protein menu items inspired by players Josh Hart and Mikal Bridges, who also star in Chipotle's new "Time For Real" ad airing June 5. After the finals, Chipotle will give away 53,000 free burritos nationwide via a text-to-win promotion, engaging fans and highlighting its commitment to real ingredients.

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