Pinterest CEO pushes platform as a visual shopping search engine powered by AI.

Pinterest CEO Bill Ready emphasizes the platform's role as a visual search engine with over 80 billion monthly searches, more than half commercial. Since becoming CEO in 2022, Ready has focused on transforming Pinterest into a shopping destination using AI to enhance visual search and ad targeting. New AI tools personalize product ads, improving user engagement and ad revenue, which has quadrupled growth. However, Pinterest is still gauging user acceptance of AI-generated content amid mixed consumer feelings about AI on social media.