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AI usage costs surge beyond engineering, impacting legal, sales, and knowledge workers, warns Box CEO.

Market News
22 Mar 2026
Benzinga
View Source
Bearish
pluang ai news

Box CEO Aaron Levie highlighted rising costs of AI token usage as AI expands beyond engineering teams to legal, sales, and other knowledge workers. AI tokens, which measure and price AI consumption, lead to increasing expenses especially with advanced models and complex queries. This trend suggests that compute budgets for AI will steadily rise across various departments. Industry leaders like Nvidia's CEO and Accenture's CEO emphasize the need for workers to adopt AI skills to remain competitive amid automation-driven changes.

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