Celsius Holdings upgraded to Strong Buy amid strong growth and market share gains.

Celsius Holdings has been upgraded to a Strong Buy due to its undervaluation and strong fundamentals. The company's Alani Nu and Rockstar brands are driving significant growth with minimal product overlap and strong expansion potential domestically and internationally. Free cash flow is expected to surge to $323.38 million by 2025, enabling aggressive debt repayment and future growth without new debt. Despite a weak consumer environment, Celsius captures nearly 20% of the US market, benefiting from long-term health trends.