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Rockstar founder buys 4.7% of Celsius, demands CEO and execs be fired, offers to take CEO role.

Market News
07 Aug 2026
Blockonomi
View Source
Bullish
pluang ai news

Russ Savage, founder of Rockstar Energy, has acquired a 4.7% stake in Celsius Holdings worth about $300 million and is calling for the removal of the CEO, COO, and key marketing executives. Savage criticizes the current management for poor performance after Celsius reported weaker-than-expected Q2 earnings, with earnings per share and revenue missing analyst forecasts. He has publicly offered to become CEO, citing his operational experience and belief that Celsius needs stronger leadership to regain market position. Celsius leadership attributes recent struggles to strategic product changes and integration efforts but faces pressure from Savage to improve accountability and retail presence.

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