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FRE Nicotine Pouches becomes official nicotine partner of UFC and TKO sports properties.

Market News
02 Jun 2026
Fox Business
View Source
Bullish
pluang ai news

FRE Nicotine Pouches, a product of Turning Point Brands, has partnered with TKO Group Holdings to become the official nicotine pouch partner of UFC and other TKO-affiliated sports properties like Zuffa Boxing and Professional Bull Riding. This marks the first major U.S. sports partnership for a nicotine pouch brand, tapping into a growing market expected to reach $50 billion by 2033. The partnership aligns with UFC's adult audience and FRE's focus on performance-driven consumers, offering a variety of nicotine strengths and flavors. FRE is also expanding its sports presence through NASCAR and ARCA racing partnerships, aiming to market responsibly while capitalizing on nicotine's stimulant effects for athletes.

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