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Brazilian political campaign bestseller 'Cabeza de Candidato' now available in Spanish for Latin America and Spain

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08 Apr 2026
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The bestselling Brazilian book on political campaigns, 'Cabeza de Candidato,' has been translated into Spanish and released for Latin America and Spain. Written by marketing expert Alberto Lage and psychologist Iracema Rezende, the book explores the emotional and psychological factors influencing candidates beyond traditional campaign strategies. Its release coincides with the World Summit on Political Communication in Montevideo, highlighting the growing influence of Brazilian electoral dynamics in the region. The book offers practical insights into the human side of political power struggles, making it a valuable resource for understanding modern campaigns.

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