Byrna Technologies partners with Fox Sports via iHeartMedia to boost national reach for personal safety products.

Byrna Technologies announced a new media partnership with Fox Sports through iHeartMedia to expand its national reach among sports audiences. The campaign will run across radio, digital, and TV platforms, aiming to increase brand awareness and customer engagement for Byrna's less-lethal personal security devices. This move marks a strategic shift to broaden Byrna's market beyond early adopters to mainstream consumers interested in practical personal safety solutions. The company plans to evaluate the campaign's impact on customer acquisition and brand messaging as part of its broader marketing strategy.