Build-A-Bear launches surprise summer deals starting June 17 with $15 furry friends

Build-A-Bear Workshop is kicking off summer with a series of one-day-only mystery deals starting June 17, beginning with $15 Make-Your-Own furry friends available in multiple countries and online. The brand aims to create excitement by revealing each deal just days before it goes live, encouraging families to enjoy memorable experiences together. Additional surprise offers will continue weekly through mid-July, with updates shared on Build-A-Bear's social media channels. This campaign builds on the brand's mission to add fun and connection to its retail experience.