Budweiser China and Shanghai partners boost city's night economy with global events and local experiences.

Budweiser China co-hosted a global dialogue in Shanghai focusing on enhancing the city's night-time economy through international collaboration and major cultural events. The event highlighted how multinational companies like Budweiser can help Shanghai evolve from extended business hours to richer, experience-driven urban nightlife. A joint report with Fudan University emphasized the role of global brands in creating vibrant night-time consumption hubs. With upcoming events like the 2026 FIFA World Cup, Shanghai aims to further grow its night economy by integrating culture, commerce, and community engagement.