Brunswick hits record 70% outboard engine share and 40% revenue growth at West Palm Beach Boat Show

Brunswick Corporation showcased strong growth at the 2026 West Palm Beach Boat Show, with Mercury Marine achieving a record 70% share of outboard engines, up 5 points from 2025. The company's premium boat brands, Boston Whaler and Sea Ray, also saw a 40% year-over-year revenue increase driven by higher sales of larger, premium boats. CEO Dave Foulkes highlighted strong demand for their products and growing interest in Simrad’s AutoCaptain autonomous boating system. This performance underscores Brunswick's leadership in marine technology and sets a positive outlook for future innovation and market expansion.