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Brown-Forman rejects $15B cash bid from Sazerac weeks after ending talks with Pernod Ricard.

Company Fundamentals
13 May 2026
Namrata Sen
View Source
Bearish
pluang ai news

Brown-Forman, maker of Jack Daniel's, has declined a $15 billion all-cash acquisition offer from competitor Sazerac, which valued the company at $32 per share. This rejection follows the recent end of merger discussions between Brown-Forman and Pernod Ricard due to disagreements over deal structure and financial terms. Brown-Forman remains controlled by the Brown family, complicating acquisition talks. The company continues to focus on its independent growth strategy amid these developments.

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