BrewDog partners with Underbelly as official beer supplier for Edinburgh Fringe and London festivals

BrewDog, a Scottish brewer under Tilray Brands, has signed a 12-month partnership with Underbelly to become the official beer supplier for key festivals including the Edinburgh Fringe, Christmas in Trafalgar Square, and SKATE at Leicester Square, as well as the permanent live venue Underbelly Boulevard Soho. This deal will feature BrewDog beers on tap and in cans at these events, enhancing brand visibility and customer experience. The partnership aims to boost BrewDog's presence in major UK live entertainment venues and festivals, with potential for extension beyond the initial term.